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Southwest Fox 2024

September 26-29, 2024
Hampton Inn & Suites Phoenix-Scottsdale
Scottsdale, AZ

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Tips for Attendees

The Business of Software blog had a great post titled "16 Tips for Connecting with Others at Business of Software". Because some of those items are specific to the Business of Software conference, here is our version of those tips.

Like many conferences, attending Southwest Fox is about the people, not the content. The people you meet make the conference. They provide the true value of attending conferences and keep you coming back year after year.

Before the Conference

Preparation helps. Don't wait until you arrive to start figuring out who and how you will connect with others. Use these tips to get a head start.

Learn How to Connect

If you're shy or introverted, check out Sacha Chua's The Shy Connector presentation and her follow-up post. Then read Scott Dinsmore's The 31 Habits of the World's Best Connectors for more tips.

Make Yourself Known

Give others the opportunity to find and connect with you:

  • Make sure you are listed on the conference Who's Attending page.
  • Post on the conference Facebook page.
  • Tweet using the hashtag #SWFox. Tweet your home city to connect with others near you. Tweet your interests and see if anyone shares them. Tweet what you're doing in Phoenix so people can join in.

Connect With Others

Don't wait until the conference starts to begin making good connections. Do some prep work and start early:

  • Review who's attending using the Who's Attending page.
  • Bookmark people you want to meet.
  • Set up a search for the #SWFox hashtag and monitor the conversation before the conference.
  • Reach out to people before the event. Follow them on X (Twitter), read their blogs, or send them an email. Emphasize what you have in common and how you can help each other.

Create an Event

Every year, attendees (including speakers) go to dinner together in groups of various sizes. Some attendees have organized escape room adventures or go-kart racing.

Organize a pre- or post-conference event. Then announce it on X (Twitter) using #SWFox and post it to the Facebook page.

During the Conference

Once you arrive at the conference, the magic starts to happen. Get a good rest the night before.


Look friendly and inviting: smile. At a conference of mostly introverts, smiles alleviate nervousness and help us naturally connect with others. If someone smiles at you, consider it an invitation to go up and say hello.

Introduce Yourself

Say hi to the people next to you. The conference badges list our home city, so use those as conversation starters. They also indicate who is attending the conference for the first time, so make a special effort to introduce yourself to them. Try to meet at least one new person at your table at every meal.

Introduce Others

Listen to what people say they need or who they're looking to connect with. Take the opportunity to introduce them to someone you know, or someone you just met.

Too shy to introduce yourself? Find a buddy and go around introducing each other to new people. Often it's easier to introduce someone else than it is to introduce ourselves.

Take Notes

Jot down a couple words on the back of that new person's business card to help you remember the connection. Record the topic you talked about, ways you can help each other, or notable aspects about how they look. Use these notes when connecting with that person after the conference. You'll be meeting people for three or more days. Don't rely on your memory.

Monitor X (Twitter)

Set up a search for the #SWFox hashtag and monitor the conversation throughout the conference. Watch what people are talking about and jump into the conversation when you have something to say. Look for activities being scheduled through X (Twitter) to find other opportunities for connecting in a small group setting.

Use Body Language

Keep your body language open and inviting. Stand straight with your shoulders back, arms open. You'll not only appear confident and approachable, you'll raise your testosterone and lower your cortisol, helping you to feel less stressed and more in control. Avoid crossing your arms—bring an extra jacket in case you get cold to avoid the stern teacher look.

Be Personal

Share your personal interests and desires. Everyone attending, from the speakers to the person sitting next to you, has a complex set of interests and needs. Deep connections happen when we share our full selves, not just our work selves. Don't focus purely on business. Share your personal passions too.

However, avoid using the person you just met as your therapist. Save your deep emotional turmoil for another time. Aim to make connections, not instant best friends.

Be Respectful

When a speaker is talking on stage, listen. Don't have extended side conversations—take those out to the hall. If you have to get a few last words in after a speaker starts, whisper and keep it short.

After the Conference

After you get back, don't let your connections wither. You'll be tired. You'll be inspired with new ideas and knowledge. But take the time to reach out and solidify the connections you made.

Send Follow-Ups

Email the people you met and tell them you that you remember them and enjoyed meeting them. Use your notes to reference your conversations. If you were going to send them info or make an introduction, do it. Send them links to any notes or posts you wrote about the conference.

Connect via Social Media

Add the people you connected with to LinkedIn or Facebook. Follow people on X (Twitter). But keep in mind that not everyone uses every network, and some people only use Facebook for personal use, so don't be offended if the request isn't always accepted.

Use tags in LinkedIn or lists in Facebook to track who you met at the conference and how you might want to follow up in the future.

Write a Blog Post

Summarize your notes from the sessions or your experience at Southwest Fox into a blog post you can share with others. Email the link to info@swfox.net so we can add it to the Links page. Share the link on X (Twitter) using #SWFox, then post a link on the conference Facebook page.

Keep Connected

Continue to follow the #SWFox hashtag to see the post-conference followups. Like the Facebook page to stay connected throughout the year.

Apply the Knowledge and Ideas

Hélio Vogas' article How To Transform Your Next Conference Takeaways Into Real-Life Results describes strategies for bringing back the new knowledge and ideas to your team and to your work.

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